Krispy Kreme - Gusto Design Co.

Krispy Kreme

SYNOPSIS: Creative campaigns for an American dessert icon, designed to make doughnuts feel larger than life.

OVERVIEW_
Krispy Kreme has been making people reach for a doughnut since 1937. The brand doesn't coast on that legacy—they regularly launch limited-time flavor campaigns to drive excitement. I was fortunate to work with the amazing folks at Baldwin& to concept ideas and design the look for a few of them. What a sweet gig.

TASK_
The task is simple—make limited-time doughnuts special and worth checking out. Flavors of the World, launched during the 2016 Rio Olympics—was an internationally-inspired collection of iconic flavors from different countries alongside a frozen dulce de leche beverage. American Classics, was built around American desert nostalgia—a lineup of pie-inspired flavors paired with Jolly Rancher Chillers frozen drinks.

EXECUTION_
Each direction produced social and digital banners, updated website graphics, and point-of-display materials for in-store signage and menu boards. Flavors of the World was anchored by a passport concept, stamped with each flavor's country of origin, a visual device that carried through the entire campaign. American Classics was full-on Americana— honest, rustic, and vintage.

FLAVORS OF THE WORLD