A Nod to the Past and the Future, in One Bottle

OVERVIEW /

Lobos 1707 is an award-winning Mexican tequila and mezcal brand founded in 2018, built on values of legacy, unity, and authenticity. Their ethos is all about being unapologetically genuine while lifting up the greater good of the pack. Lobos 1707 Tequila Añejo, made from 100% Blue Weber Agave, is aged 18 months in American white oak and finished in a PX Sherry Cask, blending Spain’s Sherry heritage with Mexican tradition. Its smooth, savory profile shines in sipping and elevated cocktails.

TASK /

How can we design a bottle that shows the future, while giving a nod to the past? How can we have a bottle that’s the missing link between the Reposado and Extra Añejo?

RESULTS /

We designed an elevated look to the bottle. It features a bold blue to transparent gradient, going top-down, so you can see the tequila at the bottom and the wolf etched in the glass (born out of the liquid). This stands out and is unlike anything previously seen from Lobos 1707. The bottle design has complimented the award-winning tequila and has become a hit for the pack.