About - Gusto Design Co.

About

Gusto isn’t just a name, it’s a mindset. It’s about creating lasting, meaningful work with heart and mind.

MORE THAN A FEELING

Some call it grit. Others call it drive. I like the word Gusto.

I believe Gusto is the spark to keep going when things get hard—it’s that discipline to refine, and push past "good enough" to deliver the exceptional. It's the craft, perseverance, and passion that turn ideas into outcomes, and brands into something people actually care about. Gusto is more than grit and working hard—it’s “taste” and experience to make the best work possible.

Gusto Design Co. strives not to be just a vendor with clients but a true creative partner. It’s a collaborative process. It’s about questioning assumptions, raising expectations, and making work with purpose. Brand fundamentals are paramount: it all comes back to brand identity, engaging messaging and storytelling, proper marketing, and connecting with users and consumers.

And remember, it's not how good you are, it's how good you want to be.

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Based in Durham, NC, Gusto Design Co. is the independent design studio of Ryan Cuthriell—an award-winning graphic designer, art director, and creative director with over two decades of experience. Ryan works with clients who want more than just a deliverable. They want to become the best version of themselves.

CAPABILITIES_

• Advertising (Print/TV/Social)
• AI Direction
• AI Oversight & Quality Control
• Brand Collateral
• Brand Identity & Architecture
• Brand Strategy & Positioning
• Company/Product Literature
• Illustration
• Logo Design
• Naming & Tone of Voice
• Packaging
• Promotions & POS
• Restaurant Menu & Interiors
• Signage
• Trade Show & Event Graphics
• Typography
• Web Design & Development

AWARDS & RECOGNITION_

• AIGA: Boom! Awards
• Addy Awards (Triangle, Regional, & National)
• Print Regional Design Annual
• AdFreak
• Adweek
• Ad Rants
• Agency Spy
• Business Leader: Raleigh-Durham
• HOW Magazine
• HOW Magazine Top 10 Sites for Designers
• HOW Magazine’s Annual Interactive Design Awards
• LogoLounge 11 book
• NextWebPick
• Pixel Perfect Portfolios
• Smashing Magazine
• Web Design Library

AFFILIATES_

EST. 2017 | DURHAM, NC

P: (919) 601-2663
E: info@gustodesign.co
Reach out and say hi.