Here’s a run down of design services from consultation and brand strategy to art direction and design.
Services
Services
Consultation
Connections, meetings, and whiteboard sessions... formulating the problems at hand and potential strategies in which to solve them.
Branding
You probably know what brand this is, without even seeing the logo. Branding is as much about aesthetics as finding a voice and connecting with the right audience.
Art & Creative Direction
When the stars align, the right campaign opens doors for consumers. It helps to distinguish one brand from another by creating loyalty in the marketplace. The perfect visual execution is what people remember.
Design
The heart of marketing and advertising—it’s the design of your product, ad, brochure, or website. The physical manifestation of your brand is what the consumer holds in their hands.
Design Process
Identify.
The first phase is all about researching to pinpoint the exact problem to solve. Sometimes there may be several issues at hand, but starting at square one identifies measurable solutions. There must be a concrete obstacle to tackle.
Ideate.
Ideation is concepting, sketching, brainstorming, and collaboration. These take place before settling in on the path to find the right solution. Sometimes this takes days. Other times it can take weeks. This part in the process widdles down and separates the great ideas from the mediocre.
Execute.
It’s one thing to imagine something. It’s another to actually make it. This is the true visual phase where the metaphorical rubber hits the road and ideas come to life. This can only begin after client approval and full concept buy-in.
